Natasha Sizer


The aim of this dissertation is to find out whether travel apps aid the exploration and the experience of a new place in a new way. The issues I looked into was what people used to explore and experience new cities before the invention of travel apps and how these mediators form and shape the cultural experience of a new place. Looking at the history of tourism helped to give me a clearer view as to why people wanted to travel in the first place and how they did so before the creation of the modern technology (travel apps).

This was then compared and contrasted with today’s technology i.e. travel apps to come to the conclusion whether they aid the exploration and the experience of a new place or not.

The dissertation aims to look at theories relating to tourism such as the ‘Tourist Gaze’ and how the tourism activity changed from niche to mass production through technology.

The reason I chose to research this topic is because smartphone app technology is so relevant and is always changing. Inventors are always trying to improve these apps, particularly travel apps. This is because tourism is such an important industry in the economy, businesses are trying to find ways to create more tourism.

The research method I chose was textual analysis as it gave me a wide range of texts to explore about my subject without being too invasive on people and their privacy. The internet also made it easy to ready easily accessible texts that were free and available at my disposal.

The results show that through modern technology, travel apps have aided the exploration and the experience of a new place in a way that was unimaginable through the birth of technology and in this way has also changed the way we form cultural experiences of a new place.

My conclusion consists of how travel apps aid the exploration through the interactivity between consumer and product and in short gives tourists more information regarding a new place unlike ever before, which alters how they form cultural experiences.